[ Team / People ]
SANAK is built by people who have run warehouses and people who have shipped software. The team is small, opinionated, and operationally serious.
Co-founder · CEO
Hanif leads SANAK's business strategy, go-to-market execution, and customer relationships. His background combines commercial leadership with deep domain expertise in supply chain and distribution — giving him a grounded understanding of both what customers need and how to reach them. He has spent years studying the operational realities of mid-market distributors in Malaysia and Singapore, and brings that context directly into how SANAK is positioned and sold.
Co-founder · CPO
Farel is responsible for SANAK's product vision, user experience, and the technical systems that bring it to life — including the mobile application, AI orchestration layer, and backend services. He approaches product development from the perspective of the people who will actually use it: field workers who need systems that work in real conditions, not ideal ones. His background spans product design, software engineering, and conversational AI implementation.
Co-founder · CTO
Said owns SANAK's infrastructure, data architecture, security, and deployment reliability. His work ensures that the system is not only functional but trustworthy — that data is isolated by tenant, that audit logs are immutable, that backups are tested, and that the platform meets the reliability expectations of businesses that cannot afford downtime. He brings a pragmatic, security-first approach to building systems that mid-market operators can depend on.
[ Operating principles ]
01
Operators and engineers in equal measure.
02
We build product, not service hours.
03
The system is the deliverable.
04
If we cannot explain it on the floor, we cannot ship it.
[ Working with us ]
SANAK operates as a lean, deeply committed team. When you work with us, you work with the people who built the product — not with a support tier or a reseller layer. In our early customer relationships, implementation is handled directly by our founding team. This isn't a compromise; it's how we learn, and how we ensure every customer gets a system that genuinely works for their operation.
