Case 001 · FMCG Distributor — Selangor
From stockout surprises to real-time visibility.

< 48 hrs
To full real-time visibility
RM 40k+
Annual write-offs addressed
0
Steps for sales stock queries
- The Situation
- A Selangor-based FMCG distributor with 45 staff and around 800 active SKUs was managing inventory through a combination of Excel spreadsheets and daily WhatsApp updates from the warehouse team. Stock queries from the sales team required a chain of three to four messages before an answer came back — often 30 minutes to an hour after the question was asked. By that time, the customer had already called another supplier. Near-expiry products were only discovered during quarterly stocktakes. On two occasions in the preceding year, significant quantities of perishable goods had to be written off at a combined loss exceeding RM 40,000.
- What changed with SANAK
- ✓Within 48 hours of going live, the sales team was querying stock directly from their phones during customer visits — real-time, without involving admin
- ✓The morning summary gave the owner daily visibility into expiry risk, stock positions, and transaction volume before 8am
- ✓The first near-expiry alert fired within the first week — flagging 45 cartons expiring in 8 days, giving the sales team time to clear it through a targeted promotion
- ✓Warehouse staff were using voice input for GRN recording within the first day, without a formal training session
- The Outcome
- The communication chain for stock queries was reduced from 3–4 steps to zero. Expiry management became proactive rather than reactive. The owner described it as the first time in eight years they could see what was happening in the business without calling anyone.

